Shinkineya, Headquarters factory direct sales store

Shinkineya Main Factory Direct Sales Store captivates many with its 'Gyuniku Domannaka', highly regarded as the top of ekiben. Using rice from Yamagata Prefecture, the beef soboro and braised beef seasoned with a special sauce create a perfect harmony. This exquisite dish, which can be enjoyed during your travels, offers a rich umami flavor and delivers an authentic taste despite being a train bento. The reason it continues to hold the top spot is the irresistible deliciousness that makes you crave it after just one bite.