Nihon Shugenkasakagura Shinjuku East Exit Store

Among the list of sake, 40 types are selected for the grand menu, and 15 types are recommended for each store or are featured on event days.

Q: Why provide Japanese sake at cost? A: To allow many people to enjoy drinking a lot of Japanese sake. Japanese sake is one of the alcoholic beverages with the highest production costs in the world. Restaurants must purchase this costly alcohol and add a profit margin, which tends to make the price higher than other alcoholic beverages, narrowing the range of people who can afford it. To break this situation, we started offering it at cost. Amazingly, we are providing it starting from 200 yen!

In fact, 99% of sake breweries in Japan are small to medium-sized enterprises, and nearly 60% have been in operation for over 100 years, making it an extremely rare industry even on a global scale. With such scale and history, each brewery has its own unique story. Additionally, even within the category of sake, the differences in production methods, ingredients, and climate (sake is brewed in all 47 prefectures of Japan) result in a diverse range of flavors.

While 720ml bottles of sake are becoming more common, the 1.8L bottle (1800ml) is still the mainstream. Sake is a type of alcohol that can easily lose its flavor. In typical restaurants, the opening and closing of bottles and temperature changes during serving can lead to quicker deterioration. To address this, we transfer the sake into specially ordered bottles in advance to maintain its freshness. (100ml) Additionally, being able to serve it quickly without keeping you waiting after receiving your order is another advantage.

This is a phrase that represents the goal of the Sake Genka Brewery. It is an immense joy to convey the charm of sake to the world and to realize that with our own hands. This shared sense among all staff is what this brand is created for. We want to communicate the 'fun' of sake, so we not only sell, drink, and savor the sake, but we also want to provide experiences of time and space that revolve around sake. We aim to realize this 'fun' in the form of a dining establishment.

In our store, we provide 'Yaragi Water' to prevent bad intoxication and hangovers from sake. We also offer 'Shikomi Water', which is the most effective water used in the production of sake.

Staff with Sake Master & Sake Diploma qualifications have carefully selected! Please take a look at the impressive selection and prices!

The super popular brand 'Juyondai' is being offered at cost, even though it is being traded at high prices on the internet. Our brewery announces the arrival of this popular product on event days. It is scheduled to arrive on the 'first Monday' and 'fourth Monday' of every month. Limited quantities, first come, first served! We look forward to your visit and reservations on these days! *Details of the specifications may vary by season. The genius toji (master brewer), Akito Takagi, brews this elusive sake. It is probably the most difficult to obtain sake in Japan today. [Arrival Records] Juyondai Junmai Daiginjo Ryusen, Juyondai Junmai Daiginjo Ryugeki, Juyondai Junmai Daiginjo Sohko, Juyondai Junmai Daiginjo Nanbaku Nijuukan, Juyondai Junmai Daiginjo Sakemirai, Juyondai Junmai Daiginjo Gokujou Morohaku, Juyondai Junmai Ginjo Sakemirai, Juyondai Junmai Ginjo Aiyama, Juyondai Junmai Ginjo Ryuu no Otoshigo, Juyondai Junmai Ginjo Omachi, Juyondai Junmai Ginjo Yamada Nishiki, Juyondai Junmai Ginjo Sodatake Genshu, Juyondai Ginjo Ginsen, Juyondai Nakadori Junmai, Juyondai Kakushin Junmai Ginjo, Juyondai Kakushin Honmaru, Juyondai Honmaru Hiden Tamagaeshi.

The super popular brand 'Jikon'. We offer premium sake that is being traded at high prices on the internet at cost. Our brewery announces the arrival of this popular product as an event day. It is scheduled to arrive on the 'Second Tuesday' and 'Third Tuesday' of every month. Limited quantity, first come first served! We look forward to your visit and reservations on these days!! *Details of the specifications may vary by season. Jikon means 'living this moment to the fullest'【Arrival Record】Jikon Junmai Daiginjo Jikon Daiginjo Jikon Junmai Ginjo Senbon Nishiki Origarami Jikon Junmai Ginjo Hattan Nishiki Jikon Junmai Ginjo Yamada Nishiki Jikon Junmai Ginjo Sakemirai Jikon Junmai Ginjo Omachi Jikon Tokubetsu Junmai Gohyakumangoku

You can drink the super popular brand Shinsei! *Details may vary by season. 'With great benefits, we create a new government' - the young 8th generation toji presents the most popular sake right now. It is noted as a brewery that exudes a dignified atmosphere respecting tradition while hinting at a new future for sake. The yeast used in the brewery is only 'No. 6 yeast', and the rice used is only Akita Prefecture rice, crafted as pure rice sake, with no additives including lactic acid for brewing, and the raw sake is made with alcohol kept to 15 degrees. 【Stock Record】 Shinsei Pure Rice Nama No. 6 R type, Shinsei Pure Rice Nama No. 6 S type, Shinsei Pure Rice Nama No. 6 X type, Shinsei Pure Rice Nama No. 6 X-s type, Shinsei Pure Rice Nama No. 6 X'mas type, Shinsei Pure Rice Nama No. 6 G type, Shinsei Pure Rice Nama No. 6 H type, Shinsei Pure Rice Nama No. 6 I type.

¥310 and up (tax included)

¥430 and up (tax included) Recommended for those who are not used to drinking sake!

¥390 and up (including tax)

This lineup may change depending on stock availability. For more details, please contact the staff nearby.

¥390 and up (including tax)

¥370 and up (including tax)

¥350 and up (including tax) Recommended for those not used to drinking sake!

¥350 and up (including tax)

¥360 and up (including tax)

¥370 and up (including tax)

Room temperature / Warm is recommended!

Recommended for warming!

¥410 and up (including tax) *The products may vary depending on the stock situation.

¥360 and up (including tax) *Product may vary depending on stock availability.

A product for those who are not very good with sake!

A product for those who are not very good with sake!

¥700 and up (including tax)

From ¥410 (including tax) * Products may vary depending on stock availability. Recommended for those who are not used to drinking sake!

From ¥340 (including tax) - a product for those who are not very fond of alcohol!

¥390 and up (including tax) *Expected to be in stock on the first and fourth Monday of every month.

¥390 and up (including tax) *Expected to be in stock on the second and third Tuesday of every month.

¥470 and up (including tax) * Enjoy more than two types of Aramasa on the 6th of every month! High-spec items too!?

Additionally, all sake can be adjusted in 1°C increments! (excluding sparkling)

It's a sake brewery with original sake, but for the first drink, let's start with this..

・Highball〈New Sensation〉Sake x Carbonated Water・Lemon Highball・Ginger Highball・Coke Highball

Oolong High, Oolong High mixed with Sake, Green Tea High, Green Tea High mixed with Sake

Lemon Sour, Calpis Sour, Grapefruit Sour, Tokushima Sudachi Sour, Kyoho Grape Sour

This is delicious!! Recommended to drink on the rocks! - On the rocks - Soda mix - Straight - Water mix

On the rocks, soda mix, straight, water mix

Non-Alcoholic Grapefruit Soda, Non-Alcoholic Sudachi Soda, Non-Alcoholic Kyoho Grape Soda, Cola, Calpis, Ginger Ale, Green Tea, Oolong Tea