Ganbari Tei

Born in Akasaka, Tokyo on July 15, 1948. At a time when beer was considered a luxury, Hoppy became widely accepted as a substitute for beer and experienced explosive sales. The drinking style of 'Shochu mixed drink Hoppy' was also born during this time. For 55 years since its release, Hoppy has always walked alongside Japanese food culture and has established its own market as an essential beverage in Japan's history of refreshing drinks. (Outside) 250 yen (Inside) 250 yen (Kinmiya)

Around the Showa era (around 1955-1965), beer and whiskey were still considered out of reach for the common people. The most commonly consumed alcoholic beverage at the time was shochu, but its quality was poor and its taste and smell were simply overpowering. It was during this time that Hoisu was born. A play on words of the coveted whiskey of the common people, Hoisu was named as a derivative of whiskey. This drink, known to those in the know, is the original form of what we now call 'Chu-Hi'. Mixing Hoisu with shochu and carbonated water in a ratio of 4:6:10... This drinking style became a secret trend. Since it was never sold in retail at the time, it did not explosively spread to the general public. This is the origin of its reputation as the 'phantom drink'.

Denki Blanc is a sake that has been synonymous with Asakusa since the Meiji era. Its recipe, used in cocktails such as brandy, wine, gin, vermouth, and curacao, is still kept secret. It could be called the 'cocktail of dreams'. In the Meiji era, electricity was still rare and anything new and innovative was called 'electric something'. Denki Blanc, as a fashionable item, attracted great interest from people. Its warm amber color and mellow sweetness... its taste remains unchanged even today.

A nostalgic taste and color that revives old memories. A plum and shiso flavored carbonated drink made at a factory in Omori, Ota-ku.

A hearty dish with tofu and eggs!

Recommended!

Born in Akasaka, Tokyo on July 15, 1948. At a time when beer was considered a luxury, Hoppy became widely accepted as a substitute for beer and sold explosively. The way of drinking it as a 'shochu mixer drink Hoppy' was also born during this time. For 55 years since its release, Hoppy has always walked alongside Japanese food culture and has established its own market as an indispensable beverage in the history of Japanese soft drinks. (Outside) 250 yen, (Medium) 250 yen (Kinmiya)

Around the 1950s. Beer and whiskey were still considered out of reach for the common people. Shochu was the main alcoholic beverage consumed at the time, but its quality was poor and its taste and smell were simply overpowering. It was during this time that Hoist was born. A play on words of the coveted whiskey of the common people, Hoiskey. Eventually, this drink was named Hoist. It is known as the 'original Chu-Hi' among those in the know. Mixing Hoist, shochu, and carbonated water in a ratio of 4:6:10... This drinking style became a secret trend. Since it was never sold at retail stores at the time, it did not explosively spread to the general public. This is the origin of its reputation as the 'phantom drink'.

Denki Blanc is a sake that has been synonymous with Asakusa since the Meiji era. Its recipe for cocktails such as brandy, wine, gin, vermouth, and curacao has remained a closely guarded secret to this day. It could be said to be a 'dream cocktail'. In the Meiji era, electricity was still rare and anything new and innovative was called 'electric something', and Denki Blanc, as a fashionable item, garnered great interest from the people. Its warm amber color, smooth sweetness... its taste remains unchanged even now.

A nostalgic taste and color that revives old memories. A plum and shiso flavored carbonated drink made at a factory in Omori, Ota-ku.