Isogai Senkyoten

Located at the roadside station 'Marin Dome Nōu,' Isogai Fresh Fish Shop is a lively seafood destination greeted by an energetic owner. Known for its giant live sweet shrimp, grilled squid, and skewers that can be enjoyed on-site, the shop is praised for its rich sweetness and savory aroma. The fresh fish, sourced with a focus on quality, is also popular as souvenirs, with many repeat customers bringing ice boxes for bulk purchases. This is a recommended stop for those looking to easily savor the blessings of the sea in Niigata while sightseeing in Itoigawa.