Che cosa è Ehime?: Ehime sits along the Seto Inland Sea, where gentle waters and sunlit orchards shape a laid-back dining rhythm. Menus frequently feature sea bream, with taimeshi appearing in two well-known styles: rice cooked together with the fish, or sashimi layered over hot rice with a savory sauce. Casual counters and port-town markets serve local comforts such as jakoten (fried fish cakes), while citrus like mikan and iyokan brighten broths, marinades, and desserts. In Imabari, charcoal-grilled skewers and other hearty plates speak to an everyday grill culture that pairs naturally with regional sake. As the former Iyo region on key maritime routes, Ehime welcomed travelers to castle towns and hot-spring inns; that movement is often said to have encouraged simple techniques, generous use of small fish, and seasonings lifted by citrus. From seaside izakaya to confectioners working with peel and juice, the prefecture offers a relaxed, ingredient-first experience that echoes the calm of Setouchi.
Che cosa è Barbecue?: Barbecue centers on the pleasure of smoke, flame, and time, bringing depth to meats, seafood, and vegetables. Menus often feature slow-cooked brisket, pork shoulder, and ribs, alongside grilled chicken, sausages, shrimp, and corn on the cob. Techniques range from low-and-slow smoking over hardwood to high-heat searing on open grills, with dry rubs, marinades, and basting sauces building layers of flavor. Diners may notice the nuance of different woods, from fruitwood’s gentle sweetness to a bolder, earthy profile. The experience commonly leans communal: platters designed for sharing, sides like slaw, pickles, beans, and warm bread, and the inviting aroma that drifts from the pit. Many places highlight seasonal produce, charred greens, or skewers that pair well with house-made sauces. Whether you prefer tender slices, pulled textures, or crisp edges, barbecue offers a relaxed way to explore smoke-kissed cooking and the satisfying contrast of caramelization and juiciness.


