Was ist Ehime?: Ehime sits along the Seto Inland Sea, where gentle waters and sunlit orchards shape a laid-back dining rhythm. Menus frequently feature sea bream, with taimeshi appearing in two well-known styles: rice cooked together with the fish, or sashimi layered over hot rice with a savory sauce. Casual counters and port-town markets serve local comforts such as jakoten (fried fish cakes), while citrus like mikan and iyokan brighten broths, marinades, and desserts. In Imabari, charcoal-grilled skewers and other hearty plates speak to an everyday grill culture that pairs naturally with regional sake. As the former Iyo region on key maritime routes, Ehime welcomed travelers to castle towns and hot-spring inns; that movement is often said to have encouraged simple techniques, generous use of small fish, and seasonings lifted by citrus. From seaside izakaya to confectioners working with peel and juice, the prefecture offers a relaxed, ingredient-first experience that echoes the calm of Setouchi.
Was ist Robatayaki?: Robatayaki celebrates the elemental pleasure of fire and smoke, inviting diners to gather around a charcoal hearth where chefs grill seafood, vegetables, and meats in view of the counter. The cooking leans on binchotan or similar charcoal for steady heat, often using skewers, wire racks, and baskets to roast ingredients slowly and evenly. Expect whole fish, shellfish sizzling in their shells, hearty mushrooms, and crisp seasonal greens, finished with simple seasonings such as sea salt, miso, citrus, or soy-based glazes. The pacing tends to be relaxed and shareable, with plates arriving as they come off the grill, sometimes paired with rice, pickles, or light soups to round out the meal. Much of the appeal lies in the craft: the measured turning of skewers, the gentle flare of fat over the coals, and the aroma that builds as each item reaches its peak. It’s an engaging, sensory style of dining.





