Masuno-Sushi Honpo Gen, concourse store

The flagship product 'Masu no Sushi' features carefully selected slices of trout beautifully arranged on vinegared rice in a cedar box. The fragrant cedar flavor and the moderate acidity harmonize to enhance the moist umami of the trout. In addition to the classic 'Masu no Sushi', a variety of bento boxes using Kurobe spring water pork and white shrimp are also available, allowing you to enjoy the blessings of both the sea and mountains of Toyama.

The "Masunosushi Honpo Gen Concourse Shop" is located in a highly convenient area within Toyama Station, making it a store that commuting passengers and tourists can easily stop by. The staff's service is also attentive, providing comfortable support for souvenir selection and meals during travel. Given its location within the station, there are various innovations that allow for smooth product purchases even in a short amount of time.

"Masu no Sushi Honpo Gen" is a long-established business founded in 1870 (Meiji 3). Its signature product, "masu no sushi," is a masterpiece that has been refined over time while adhering to the traditional methods passed down since its inception. The company is committed to using local ingredients and offers a variety of bento that utilize the blessings of Toyama Bay and the pure waters of Tateyama. It has received high praise at nationwide ekiben competitions and department store events.