Sato Ya Main Store

Wagashi inspired by the season, seasonal events, climate, Japanese poetry, and seasonal words. This is our most focused product, created by the 8th generation who trained at the famous Kyoto store, Suetomi.

Our signature product that has been passed down since the Edo period. It is a traditional taste made only from fully ripened plums from the Murayama region of Yamagata Prefecture. Please enjoy the representative confectionery of Yamagata, 'Noshiume,' as a souvenir or gift.

Umeshigure is a simple confectionery made by cutting dried plum into strips and sprinkling sugar on it. It is a popular item with many enthusiastic fans, who often say that once they open the bag, they can't stop eating it. The sugar coating slightly softens the acidity, giving it a gentle taste. It is recommended as a snack for outings or tea time.

A dried confectionery made with 100% Awa's wasanbon sugar. Crafted meticulously by artisans using wooden molds preserved by Satoya, boasting a 180-year history. These dried confections, created one by one, have received praise from customers who believe it would be a waste to reserve them only for tea ceremonies. We are now offering them for sale.

This pudding is carefully crafted by Sato-ya, the oldest and most prestigious Western confectionery shop in Yamagata, focusing on the richness and smoothness of the eggs. Made with Yamagata eggs and milk, this pudding is surprisingly soft despite the strength put into it by Sato-ya's traditional techniques.

A refreshing manju made by kneading fresh yomogi leaves into the dough and wrapping it with smooth sweet bean paste. Despite its vibrant color, the lack of artificial coloring is evidence of the quality of the ingredients. Since its release, it has gained popularity through word of mouth and received great reviews.

An elegant confection named after a haiku composed by Matsuo Basho in 'The Narrow Road to the Deep North'. It is a rice cracker shaped like an eyebrow, filled with pickled plum. Originally a custom-made confection for tea ceremonies, it is a favorite treat at Satoya.

Among the fans of Satoya, this popular item is mentioned as one of the most famous among a wide range of age groups. Inside the moist sweet potato is a custard-like cream. This combination dispels the image of a traditional Japanese sweet potato and is sought after by many customers when the season arrives.

Do you know? Castella looks like a Western confectionery, but it is actually a traditional Japanese confectionery that craftsmen from the Edo period firmly incorporated into their own. In terms of confectionery classification... So, the number one store for traditional Japanese confectionery? Sato-ya's Castella quietly but surely captivates fans, as craftsmen carefully bake it in consultation with the kiln.

At a certain wedding venue in Yamagata City, this rich cheesecake became incredibly popular without clearly stating the store name, leading to confusion about its origin. It was not usually available at the store, but when it was introduced at an event, it became a hit through word of mouth. This rich cheesecake was carefully crafted by the skilled pastry artisans at Satoya, ensuring a blend of rich yet not overwhelming cheese and cream that keeps the palate refreshed.

A white bean paste-filled chocolate with a plum on top, this is not just a novelty. The smoothness of the chocolate, made by a traditional Japanese confectioner, reflects the dedication of the eighth generation.