Che cosa è Ehime?: Ehime sits along the Seto Inland Sea, where gentle waters and sunlit orchards shape a laid-back dining rhythm. Menus frequently feature sea bream, with taimeshi appearing in two well-known styles: rice cooked together with the fish, or sashimi layered over hot rice with a savory sauce. Casual counters and port-town markets serve local comforts such as jakoten (fried fish cakes), while citrus like mikan and iyokan brighten broths, marinades, and desserts. In Imabari, charcoal-grilled skewers and other hearty plates speak to an everyday grill culture that pairs naturally with regional sake. As the former Iyo region on key maritime routes, Ehime welcomed travelers to castle towns and hot-spring inns; that movement is often said to have encouraged simple techniques, generous use of small fish, and seasonings lifted by citrus. From seaside izakaya to confectioners working with peel and juice, the prefecture offers a relaxed, ingredient-first experience that echoes the calm of Setouchi.
Che cosa è Fried Skewers / Kushikatsu?: Fried Skewers / Kushikatsu celebrates bite-size ingredients skewered, coated in a light batter and crisp panko, then fried to a delicate golden finish. The appeal lies in contrast: a crackling exterior with juicy centers, served one stick at a time so diners can enjoy each piece at its peak. Selections often span beef, pork, chicken, prawn, squid, and seasonal vegetables such as lotus root, asparagus, and mushrooms, with playful options like cheese or quail eggs appearing as well. Flavoring tends to be simple and focused—a tangy sauce, a sprinkle of salt, or a touch of mustard—sometimes accompanied by crisp cabbage. At counter-style spots, cooks work to order, adjusting oil temperature and timing for clean, aromatic results; a progression that moves from lighter items to richer pieces is frequently offered. Etiquette around sharing sauce, such as single-dip practices, is commonly mentioned, adding to the casual yet crafted experience.

