Che cosa è Ehime?: Ehime sits along the Seto Inland Sea, where gentle waters and sunlit orchards shape a laid-back dining rhythm. Menus frequently feature sea bream, with taimeshi appearing in two well-known styles: rice cooked together with the fish, or sashimi layered over hot rice with a savory sauce. Casual counters and port-town markets serve local comforts such as jakoten (fried fish cakes), while citrus like mikan and iyokan brighten broths, marinades, and desserts. In Imabari, charcoal-grilled skewers and other hearty plates speak to an everyday grill culture that pairs naturally with regional sake. As the former Iyo region on key maritime routes, Ehime welcomed travelers to castle towns and hot-spring inns; that movement is often said to have encouraged simple techniques, generous use of small fish, and seasonings lifted by citrus. From seaside izakaya to confectioners working with peel and juice, the prefecture offers a relaxed, ingredient-first experience that echoes the calm of Setouchi.
Che cosa è Korean?: Korean cuisine is known for layered flavors that balance savory, spicy, tangy, and aromatic notes. Menus often open with an array of banchan—small side dishes—that invite sharing and set a generous tone. Tabletop barbecue is a hallmark experience, with marinated cuts sizzling on the grill and leafy wraps (ssam) paired with sauces like gochujang and ssamjang. Comforting staples commonly include bibimbap in heated stone bowls, bulgogi and galbi, hearty stews such as kimchi jjigae and sundubu, and springy glass noodles in japchae. Street-style favorites like tteokbokki, crispy pajeon, and chilled noodles such as naengmyeon appear across casual and festive settings. Techniques range from fermenting and pickling to grilling, braising, steaming, and stir-frying, with sesame oil, garlic, and scallions adding fragrance. Many venues encourage a communal pace, letting diners adjust heat and condiments to taste while enjoying a lively, interactive meal.

