Sea Urchin Specialty Store Yoichiya

A special menu available only for SNS followers is here!! *Available only at Yoichi Main Store and Otaru Canal Store. We serve Hokkaido-produced purple sea urchin in a generous 'bukkome' style. The staff will prepare it right in front of you with a shout, making it a special morning sea urchin rice bowl! ■Conditions for Service: Limited to weekdays (15 servings per day) - Must follow on Instagram or X (please mention 'I saw it on SNS' or follow on the spot) ■Service Time: Yoichi Main Store opens (10:00) - Limited to 1 hour. *Customers who have registered for waiting will be eligible until 11:00. *Due to limited quantity, it will end as soon as the planned number is reached. ■Set Contents: - Bukkome Morning Sea Urchin Rice Bowl - Rice - Miso Soup *Refills for rice and miso soup are available. ■Sales Period: Currently planned until the end of August. *Please note that due to procurement and fishing conditions, the content may change or end early. ■Notice: The sea urchin is served with excess salt water thoroughly drained, but due to being natural products, there may be individual differences. Also, please understand that it may not be available due to fishing or procurement conditions.

The most popular menu item at Seichi-ya! Our exclusive buyer sources delicious sea urchin from across the country every day, and we carefully pack each piece of sea urchin at our processing facility in Yoichi Town. The '5 Types of Sea Urchin Comparison Bowl' showcases the differences in size, shape, and flavor from various regions. Seichi-ya's soy sauce and vinegared rice are crafted to create the ultimate sea urchin bowl. The recommended way to enjoy it is to first savor the taste of the sea urchin without soy sauce, then add soy sauce and enjoy it with the vinegared rice. After that, place some sea urchin in the soy sauce dish, mix it up, and create a luxurious sea urchin soy sauce! Finally, pour the sea urchin soy sauce over the rice and eat it like a rice bowl with raw egg, allowing the harmony of sea urchin, vinegared rice, and soy sauce to spread in your mouth and elevate your experience. Ladies, don't be shy—dig in! - Half... Recommended toppings: double sea urchin, large scallop, sweet shrimp.

In response to customer requests to enjoy the sea urchin separately from rice, we have made our signature dish '5 Great Sea Urchin Tasting Bowl' available as '5 Great Sea Urchin Tasting Set'! Since the rice and sea urchin are served separately, it is recommended for those who want to savor the sea urchin or enjoy it as a side dish with drinks. Recommended topping is double sea urchin! Would you like to try an abundance of sea urchin?

For those who want to simply enjoy fresh sea urchin at a sea urchin specialty shop, this is the best choice! A luxurious set meal using a whole pack of sea urchin. An exquisite dish that allows you to enjoy the natural sweetness and richness of the sea urchin. You can enjoy it as is with a little soy sauce, or make hand rolls, and finally, add one or two pieces of sea urchin to soy sauce, dissolve it, and finish it off like a rice bowl with egg! ・White... 6,050 yen ・Red... 7,150 yen Recommended toppings ・Large scallops ・Extra salmon roe ・Botan shrimp *Due to rising raw material prices, some menu prices will be revised starting November 1, 2025. Thank you for your understanding.

Sweet shrimp account for about 70% of the total catch in Hokkaido, and Yoichi Town boasts the third highest catch in the country. Yoichi sweet shrimp are highly prized for their strong sweetness and high quality, with most being shipped to Toyosu, making them quite rare. When you sprinkle salt on these Yoichi sweet shrimp and let them rest a bit, their sweetness intensifies and the texture becomes rich and sticky. Approximately 30 pieces are generously served, with a mound of 'Toro-taku' made from the finest bluefin tuna from 'Yama Ko', said to be the best in Japan, towering in the center. The sticky texture and sweetness of the Yoichi sweet shrimp paired with the Toro-taku from 'Yama Ko' create a perfect match that provides great satisfaction. With impressive visual impact and generous volume, this dish allows shrimp lovers to indulge in a mouthful of sweet shrimp. Half portion... 3,850 yen Recommended toppings: Botan shrimp, large scallops, sea urchin. *Due to rising raw material prices, some menu prices will be revised starting November 1, 2025. Thank you for your understanding.

Our bluefin tuna is sourced from 'Yama Ko', a tuna wholesaler said to be the best in Japan, located in Toyosu. They are a professional group of tuna experts featured in the media. Most Michelin-starred sushi restaurants across the country use 'Yama Ko' bluefin tuna, and we, as sushi lovers, are so fond of 'Yama Ko' bluefin tuna that we were able to introduce it through acquaintances at sushi restaurants. I don't think there are any seafood bowl shops using 'Yama Ko' bluefin tuna. This dish allows you to compare five types of aged bluefin tuna: 'Akami' (lean), 'Chutoro' (medium fatty), 'Otoro' (fatty), 'Aburi' (seared), and 'Toro Taku' (fatty tuna with pickled vegetables), which is irresistible for tuna lovers. Be sure to try the Toro Taku wrapped in seaweed! Recommended toppings include large scallops, extra salmon roe, and half shrimp… 2,750 yen

A consistently popular menu item! Our bluefin tuna is sourced from 'Yama Ko', a tuna wholesaler said to be the best in Japan, located in Toyosu. They are a professional group of tuna experts featured in the media. This dish allows you to indulge in a luxurious comparison of 5 types of bluefin tuna: 'Akami' (lean), 'Chutoro' (medium fatty), 'Otoro' (fatty), 'Aburi' (seared), and 'Torotaku' along with sea urchin. Be sure to enjoy the sea urchin and Torotaku as hand rolls! It will make you feel gentle all day long! Recommended toppings: Sweet shrimp, large scallops, extra sea urchin, and white... 6,050 yen / Half... 4,950 yen; Red... 7,150 yen / Half... 6,050 yen. *Due to rising raw material prices, some menu prices will be revised starting November 1, 2025. Thank you for your understanding.

Popular item No. 3 at Seichi-ya. We are particular about using salmon roe from Hokkaido, marinated in our special soy sauce for the highest quality. The rich flavor and umami burst from the fresh fish eggs, along with the unique sweetness of the roe, are irresistible. Additionally, the premium sea urchin, crafted with care at our own processing facility in Yoichi Town, is exceptional. When you combine the best salmon roe and sea urchin in your mouth, the deep umami from the bursting roe and the melting flavor of the sea urchin make it impossible to stop eating. Recommended toppings: large scallops, sweet shrimp, abalone, and white... 6,050 yen / half... 4,950 yen; red... 7,150 yen / half... 6,050 yen. Please note that due to rising raw material prices, some menu prices will be revised starting November 1, 2025. Thank you for your understanding.

This dish was created from our desire to offer a menu where you can enjoy crab all year round, inspired by the popularity of our restaurant's winter specialty, the three major crab tasting rice bowl! We use snow crab, which is shredded for easy eating, and when combined with sea urchin, it is sure to bring a smile to your face! Adding the king crab leg meat as a topping enhances both the visual appeal and satisfaction! This is a dish where you can savor the juicy and rich crab along with our restaurant's pride, the sea urchin! Recommended toppings include king crab leg meat, large scallops, and more... 6,050 yen / half... 4,950 yen / red... 7,150 yen / half... 6,050 yen. Please note that due to rising raw material prices, some menu prices will be revised starting November 1, 2025. Thank you for your understanding.

The Uni Toro Salmon Bowl was born from customer feedback. It features popular salmon sashimi and the highest quality uni selected by our exclusive buyers at Seiichiya, all in one bowl. The rich flavor of toro salmon is luxuriously topped with three types: raw, marinated, and seared. The toro salmon has a refined and rich taste that melts in your mouth. Marinating intensifies the flavor, significantly enhancing its deliciousness. The seared version offers a delightful aroma while being rich yet pleasantly light. Eating uni and salmon together creates a perfect blend of the mellow umami of salmon and the rich, sweet flavor of uni. The fat from the salmon enhances the creaminess of the uni, resulting in an incredibly luxurious taste. You can also sense a hint of the ocean's aroma, making it a rich combination. If you want to enjoy both the melting uni and the creamy toro salmon, this bowl is the perfect choice! White... 6,050 yen/Half... 4,950 yen Red... 7,150 yen/Half... 6,050 yen *Due to rising raw material prices, some menu prices will be revised starting November 1, 2025. Thank you for your understanding.

The 'Toro Salmon Ikura Don' is loved by both children and adults. You can enjoy the refined and rich flavor of 'Toro Salmon' with three types: 'raw', 'marinated', and 'seared', where the fat gently melts in your mouth. In particular, the 'Seared Toro Salmon' offers a delightful roasted aroma and a rich umami flavor while being pleasantly light with just the right amount of fat. Next to the fatty salmon, please savor the rich flavor of ikura from Hokkaido, marinated in our special soy sauce, with its pop-in-your-mouth texture. Recommended toppings include large scallops, sea urchin, and abalone for an additional 2,750 yen.

We have finally added eel to the menu, which has received a lot of feedback from foreign tourists. Our Unaju features domestically sourced eel, with our proud sauce and carefully selected ingredients, including sansho pepper. The eel is fluffy, with a crispy skin, and we have experimented with plating it so that half is presented skin-side up, allowing you to enjoy the crispy texture. Eel is rich in vitamins and collagen, has a nice fat content while being low in calories, making it a delightful ingredient for women. Above all, the glossy special sauce over the grilled eel served on rice, known as 'Unaju', is exquisite. Recommended topping: additional eel.

If we are going to feature unagi rice on the menu, we wanted to combine it with our essential sea urchin, which is a pride of our restaurant. We have created a unagi rice box with a focus on quality. The rich and creamy sea urchin skin is crispy, while the tender unagi is surprisingly well-matched, making us wish we had offered it sooner. Initially, we recommend enjoying the unagi and sea urchin separately, and then mixing them together later. Eating them together will surely fill your mouth with happiness. Please enjoy this new encounter between our restaurant's pride, the sea urchin, and the beautifully grilled unagi. 【White】7,700 yen 【Red】8,800 yen Recommended topping: extra sea urchin unagi.

Using high-quality 'Hokkaido Wagyu Roast'! The Hokkaido Wagyu Roast served on top of white rice has a perfect balance of lean meat and fat! The lightly seared high-quality rare meat maximizes the umami of the Hokkaido Wagyu. Enjoy the supreme umami that spreads throughout your mouth with every bite, rich in both umami and sweetness. It is finished with a refreshing taste by adding pickled vegetables, bettara-zuke, and ginger. Drizzle with wasabi soy sauce and enjoy with a raw egg yolk if you like. ・Matsu... 6,050 yen 'Bafun Uni' 'Ikura' ・Take... 4,950 yen 'Murasaki Uni' 'Ikura' ・Ume... 3,850 yen Recommended toppings: Botan Shrimp, Large Scallops, Extra Uni

Our beef toro flakes are made from beef processed in Tokachi Shimizu Town. This beef is raised based on the desire of 'Born Free', prioritizing healthy cattle rearing. The pastures that provide feed for the cattle are free from pesticides and minimize chemical fertilizers as much as possible. There is a commitment to the rearing process as well. Instead of cramming them into small barns, the cattle grow up happily, eating delicious water and grass, and playing around in spacious exercise areas, just as the name Shimizu Town suggests. Taking over 36 months to grow without stress or physical burdens results in delicious beef. The non-heated beef toro flakes, which are completely uncooked, pair perfectly with toro taku! Enjoy the rich flavor and depth, as well as the melt-in-your-mouth texture. We recommend serving it with white rice! Recommended toppings include sea urchin, large scallops, and sweet shrimp - half portion... 2,200 yen. Please note that due to rising raw material prices, some menu prices will be revised starting November 1, 2025. Thank you for your understanding.

You can now enjoy half of the Tokachi Beef Toro Flake Bowl and half of the specially selected uni from Seiichiya! Many customers have expressed their desire to eat uni as the main dish since they came to a uni specialty restaurant, but also want to try the beef toro flake bowl. They wondered if it could be made half and half since you can't eat that much uni as a topping. In response to these luxurious requests, we have created a bowl with half Tokachi Beef Toro Flake and half uni! The moment you take a bite, the melting umami of the beef spreads in your mouth, and when eaten with uni, it adds a rich sweetness that is exquisite! We also recommend mixing the uni with the beef toro flake. If you want to eat uni but also want beef, this is the perfect dish for those who desire luxury! Recommended toppings include large uni, scallops, and sweet shrimp. Price: 6,050 yen / Half: 4,950 yen; Red: 7,150 yen / Half: 6,050 yen. Please note that due to rising raw material prices, some menu prices will be revised starting November 1, 2025. Thank you for your understanding.

Saikyo-yaki refers to a traditional Kyoto dish where seasonal fish or meat cuts are marinated in a miso bed made with Saikyo miso, a specialty of Kyoto, and then grilled. This dish, originating from the western capital of Kyoto, is prepared in the style of Seichi-ya with a Hokkaido twist. The exquisite silver cod, known for its rich fat content and fluffy texture, is marinated in Seichi-ya's special Saikyo miso using a unique method, enhancing the fresh seafood's mild flavor and bringing out the ingredients' umami. Enjoy the fragrant aroma, rich taste, and soft texture. This is a hidden gem menu item with many secret fans! Recommended toppings include sea urchin, salmon roe, and eel - a la carte... 1,320 yen. Please note that due to rising raw material prices, some menu prices will be revised starting November 1, 2025. Thank you for your understanding.

This is a carefully opened, thick and fatty rare large-sized true hokke, caught in Shakotan from Yoichi, and prepared by hand. The flavor is maximized through thorough control of humidity, airflow, and temperature, resulting in the 'Yoichiya Special One-Night Dried Fish.' The 'hokke' caught near Yoichi is particularly large, thick, and has excellent fat content. This exquisite dish is made by opening the fresh 'true hokke' from the back and drying it overnight with only 'sea salt' and 'cold wind'! The skin of this opened hokke is also very delicious. The perfect saltiness beautifully brings out the original flavor of the hokke. Delicious dried fish is made possible because fresh fish is carefully dried by skilled artisans. *Please note that we use 'true hokke' and not 'shima hokke.' Recommended toppings: extra sea urchin, extra salmon roe, abalone, a la carte... 1,320 yen. *Due to rising raw material prices, some menu prices will be revised starting November 1, 2025. Thank you for your understanding.

The reason why Uni-ji started a sea urchin specialty shop in Yoichi Town was that no one knew about Yoichi sea urchin. However, Yoichi sea urchin has a high taste evaluation, and the summer sea urchin is traded at a high price in Hokkaido, mostly sent to the Kanto region, resulting in little local consumption and low recognition. Yoichi sea urchin is characterized by its refined sweetness and the lingering flavor of the sea, and Uni-ji believes that Yoichi sea urchin is delicious. We wanted as many customers as possible to taste it in our hometown of Yoichi. This is the best sea urchin bowl that we want everyone to try at least once. The bowl features two types of fresh sea urchin: purple sea urchin and bafun sea urchin, as well as two types of grilled sea urchin: purple sea urchin and bafun sea urchin, making a total of four types to compare. This is a menu exclusive to the Yoichi family store. Recommended toppings include large scallops, extra salmon roe, and half botam shrimp.

Ikura from Hokkaido is very popular on the menu at Seichi-ya due to its freshness and flavor! The cold seawater of Hokkaido enhances the quality of the ikura, characterized by its vibrant color, plump texture, and rich umami flavor! When you put it in your mouth, the texture pops, and a moderate saltiness along with a rich ocean aroma spreads, allowing you to enjoy the luxurious taste of each individual piece. The golden ikura, as evident from its color, has a strong sweetness, and by eating both together, the balance of saltiness and sweetness becomes exquisite, highlighting each characteristic. A luxurious bowl topped generously with carefully selected ingredients. Recommended toppings: large scallops, button shrimp half... 3,850 yen

Our golden ikura is made using the eggs of Yamame raised at the Shakunage no Mori Yamame Farm. Selected for its quality and beauty, it is a special product designated as 'Imperial Offering'! The vibrant golden ikura shines like a jewel. When eaten together with uni, the pop and texture of the ikura combined with the rich flavor of the sea spread in your mouth, followed by the creamy and mellow sweetness of the uni that intertwines perfectly. The saltiness of the ikura harmonizes with the richness of the uni, allowing you to enjoy a luxurious taste! It is a blissful moment to indulge in the shining beauty of golden color and the luxurious flavors of the sea. ・White…7,700 yen/Half…6,600 yen ・Red…8,800 yen/Half…7,700 yen Recommended toppings: Large scallops, Botan shrimp

This can be enjoyed even during the transitional season, featuring the highest quality sea urchin known as 'Hamachuka Farmed Uni'. Hamachuka Farmed Uni is widely used in top-tier sushi restaurants and is raised exclusively on high-quality kelp from the time it is a baby sea urchin, resulting in a product with minimal off-flavors and a rich sweetness! This is a luxurious uni don topped with such Hamachuka Farmed Uni, available in limited quantities. Half portion... 15,400 yen

A signature menu item available only in winter! The luxurious '3 Great Crabs Comparison Bowl' features the finest crabs selected during the most delicious winter season, including 'Extra Large King Crab', 'Snow Crab', and 'Ibara Crab'. Not only is the taste exceptional, but the visual impact and portion size make it our No. 1 dish. - Matsu... 7,150 yen 'Sea Urchin', 'Extra Large King Crab', 'Snow Crab', 'Ibara Crab' - Ume... 5,500 yen 'Extra Large King Crab', 'Snow Crab', 'Ibara Crab' *The image is of Ume.

The ultimate sea urchin bowl topped with double the sea urchin from our signature sea urchin tasting bowl. [Caution!] After eating this, you will likely be haunted by dreams of sea urchin for a while...

Scallop adductor muscle from Hokkaido with unparalleled freshness! Thick and high-quality meat flavor.

When eaten in one bite, you can enjoy the bouncy texture that feels like dancing food.

Rich yet light soy sauce flavor. A pop-in-your-mouth texture.

Red: Bafun Sea Urchin is rich and has a strong sweetness. White: Murasaki Sea Urchin is mild and has a refined sweetness. White... 2,200 yen, Red... 3,300 yen

Using Tokachi beef from Hokkaido! Please enjoy the melting flavor! It pairs exceptionally well with sea urchin. *Due to the rise in raw material prices, some menu prices will be revised starting November 1, 2025. Thank you for your understanding.

Hokkaido-produced Ezo abalone is characterized by its crunchy texture, rich coastal aroma, and deep flavor.

A magnificent sashimi platter using fatty tuna, medium fatty tuna, red meat, marinated tuna, and tuna with takuan sourced from the tuna wholesaler 'Yama Ko'.

Bento using plenty of sea urchin [White] 4,320 yen [Red] 5,400 yen

Comparison of half-raw sea urchin and grilled sea urchin [White] 4,320 yen [Red] 5,400 yen

A luxurious bento filled with sea urchin and salmon roe. White: 4,320 yen, Red: 5,400 yen.

Perfectly paired with sea urchin! Bento with 5 types of bluefin tuna and sea urchin [White] 4,320 yen [Red] 5,400 yen

All menu rice can be chosen as vinegared rice or white rice. The sweet shrimp and fatty tuna miso soup served with rice bowls and set meals may change depending on availability and season. The toppings for the seafood bowl may change based on supply conditions.