Merchant Madison

rotating selection served with fruit preserves, honey, candied nuts, crackers, with house pickles, mustard, fresh baguette

lightly poached and marinated shrimp, shaved red onion, cucumber, cilantro, served with saltine crackers

Buttermilk-battered and fried, served with ranch and hot honey. We will donate $1 for every order of our fried cheese curds to a charity of our staff's choosing. Our company mission focused on supporting women, black, LGBTQ+ advocacy groups here in madison

caramelized onion bechamel, mozzarella, romano, beef broth, scallions

rotating selection from madison sourdough co

with shaved pit ham and whole grain mustard hollandaise*

parmesan-crusted shrimp cakes, frisee, old bay, whole grain hollandaise*

roasted red peppers, harissa & tomato sauce

two eggs* any style, potatoes, and choice of breakfast sausage, bacon, or mashed avocado

green cabbage, roasted mushrooms, fontina cheese, caramelized onions, petite salad, potatoes

grilled sourdough, spring radish, jammy egg*, sunflower gremolata

coconut milk hydrated chia seeds, greek yogurt, triple berry and avocado jam, gluten free almond and orange granola

fried capers, shaved market vegetables

chilaquiles, corn tortilla chips, arbol & guajillo chile salsa, black bean pickled jalapeño, queso fresco, scallion, two sunny side up eggs

brioche french toast, seasonal jam, maple syrup, butter

two eggs* any style, breakfast potatoes, french onion fondue, petite salad

double patty from fox heritage farms, brioche bun, hook's 3 year cheddar, black pepper aioli, b&b pickles, served with warm potato chips (served medium)

napa cabbage slaw, jalapeño crema, pickled vegetables, black pepper aioli, parsely, brioche bun, served with warm potato chips

bacon, egg, fontina, horseradish-garlic aioli, brioche bun

oyster mushroom, egg, fontina, herb-aioli, brioche bun

with black pepper aioli

Grapefruit Juice, Mint, Sparkling Wine

Death's Door Gin, Orange Juice, Curaçao, J#2 Bitters

Death's Door Gin, Lillet, Curaçao, Lemon

House Bloody Mix, Tito's Vodka, Highlife Pony

Sparkling Wine, St. George Absinthe Verte, Lemon

Death's Door Gin, Lemon, Eggwhite*, Simple, Orange Blossom Water, Cream, Orange Expression

Oberon Wheat Ale with a shot of Old Grand Dad

Join us every Monday on our patio to enjoy $40 draft cocktail pitchers

choice of any snack, starter, and any entree, and a bottle of wine to share

all burgers including the Merchant Burger and the Oklahoma Onion Burger

wild-caught Lake Superior whitefish from Bodin Fisheries, Bayfield, WI, coleslaw, cornichon tartar sauce, rye bread, butter, warm potato salad with mustard vinaigrette

House DJs at 10:37pm, dancing, 20% off classic cocktails, and $4 house shots

rejuvenate with 25% off food and drink {industry only}

Refreshing / balanced / crisp. Banker's Club Gin, Cardamom, Rhubarb Syrup, Lime Acid Solution

Sweet / tart / vibrant. Tito's Vodka, Lavender Syrup, Lime Acid Solution, Saline

Summery / citrus / vibrant. Grapefruit - Infused Lunazul, Sorrel - Infused Milagro, Simple Syrup, Lime Acid Solution, Saline

Full bodied / morish / raspberry notes. Bardstown Fusion 8 Bourbon, Six Grapes Port Wine, Smith & Cross Rum, Raspberry Syrup, Lime Juice, Angostura Bitters

Peachy / boozy / opulent. Blade and Bow Bourbon, Old Grand Dad Bourbon, Peach Syrup, Peach Bitters

Juicy / fruity / strawberry notes. Strawberry - Infused Gray Whale Gin, Strawberry Syrup, Lime Juice

Sherried / refreshing / tropical. Lustau Solera Los Arcos Dry Amontillado Sherry, Cocchi Di Torino Sweet Vermouth, Guava Syrup, Simple Syrup, Lemon Juice, Orange Juice

Tropical / cooling / punchy. Ron Colón Red Banana Oleo Rum, Combier de Banane Liqueur, Plantation Barbados 5 Yr Rum, Demerara Syrup, Pineapple, Peychaud's, Angostura

Cooling / cucumber / crisp. Toki Japanese Whisky, Mint Tea, Cucumber Syrup, Lime Juice, Soda Water

Spices / rich / sweet. Plantation Dark Barbados, Ilegal Joven Mezcal, Horchata Syrup, Lime Juice, Saline

Floral / vibrant / effervescent. Vodka, Aperol, Watermelon Syrup, Watermelon Juice, Lemon Juice, Soda Water, Saline

Spice / vibrant / honey flavor. Barr Hill Gin, Habanero Honey Syrup, Simple Syrup, Lemon Juice

Vegetal / savory / fresh. Mirepoix Infused Ketel One Vodka, Tomato Water, Olive Oil & Balsamic Drops

Bittersweet / lush / blackberry notes. Blackberry Infused - Citadelle Jardin D' Ete, Poli Gran Bassano Bianco Vermouth, Luxardo Bitter Bianco, Dolin Dry Vermouth, Lemon Bitters

Floral / botanic / peppy. Deaths Door Gin, Flower Tonic Syrup, Lime Juice, Soda Water

Refreshing / rejuvenating / crisp. Deaths Door Gin, in House Tonic Syrup, Lime Juice, Soda Water

Peachy / crisp / vibrant. Deaths Door Gin, Peach Tonic Syrup, Soda Water

Silky / tropical / coconuty. Pineapple-Lime Stock, Pineapple Syrup, Simple Syrup, Lime Juice, Coconut Milk

Tangy / spices / earthy. The Pathfinder N/a Spirit, Woodruff Syrup, Demerara, Lemon Juice

Ginger notes / refreshing / vibrant. Carrot Cordial, Ginger Syrup, Lime Juice, Soda Water

Fruity / punchy / light. Strawberry Rhubarb Syrup, Honey Syrup, Lemon Juice, Soda Water

Sweet / tart / vibrant / "best lemon drop i've ever had". Ketel One Vodka, Lavender Simple, Lemon Juice. Caity Nicholson, Spring 2013

Creamy / rich / coffee notes. Tito's Vodka, Cold Brew, Licor 43, Evaporated Milk

Citrusy / refreshing / "a madison classic". Choice of: Death's Door Gin, Tito's Vodka, Rosemary Demerara, Lime Juice. Jr Mocanu, New Year's Eve 2010

Slightly sweet / elegant / sophisticated. Citadelle Gin, Raspberry, Lemon Juice, Cherry Bark Vanilla Bitters, Egg White. Adapted by Caity Nicholson, Spring 2022

Minty / herbal / light. Death's Door Gin, Lime Juice, Cucumber Syrup

Herbaceous / sophisticated / savory. Tanqueray Gin, Green Chartreuse, Lazzaroni Maraschino, Lime Juice. Adapted by Merchant, Winter 2013

Cool / fruity / refreshing. Death's Door Gin, Italicus Rosolio Di Bergamotto, Valencia Orange Liqueur, Cerasum Aperitivo, Pineapple & Lime Juices, Seltzer, Bitters. Adapted by Caity Nicholson, Spring 2022

A sunny day with a cool breeze. Milagro Tequila, Grapefruit and Lime Juice, Simple Syrup, Grapefruit Seltzer. Adapted by Caity Nicholson, Spring 2022

Bittersweet / tangy / refreshing. Milagro Reposado, Angostura Bitters, Simple Syrup, Lime Juice, Lemon Juice

Smoky / robust / herbal. El Buho Mezcal, Aperol, Yellow Chartreuse, Lime Juice

Sharp / frothy / velvety. Pisco, Simple Syrup, Egg White, Lime Juice

Frothy / full mouthfeel / subtle citrus. Wild Turkey 101 Bourbon, Lemon Juice, Egg White*, Simple, Angostura Bitters and Orange Oil. Adapted by The Merchant Team, Winter 2013

Minty / fizzy / botanic. Plantation 3 Star Rum, Los Monteros Cava, Simple Syrup, Lime Juice, Fresh Mint Leaves

Peachy / lush / cooling. Lazzaroni Peach Amaretto, Simple Syrup, Lemon Juice

Ginger / smoky / robust. Monkey Shoulder Scotch, Del Maguey Mezcal Float, Ginger - Honey Syrup, Lime Juice

complex sweetness / citrusy tang / bourbon. Bourbon, Aperol, St. Germain, Lemon Juice, Simple, Orange Oil. Eric Hay, Spring 2010

Bourbon / boozy / mint. Woodford Reserve Bourbon, Mint, Demerara. Adapted by Caity Nicholson, Winter 2022

Savory / timeless / banana note. George Dickle No. 12 Tennessee Whiskey, Maison Rouge Cognac, Combier Liqueur De Banane, Demerara, Peychaud's, Absinthe. Adapted by Caity Nicholson, Winter 2022

Orange Note / Tangy / flavorful. Buffalo Trace Bourbon, Aperol, Amaro Nonino, Lemon. Adapted by Caity Nicholson, Spring 2022

Vanilla / smoky / dessert. Limousin Rye, Vanilla, Burnt Sugar Syrup, Angostura Bitters, Cherry Bark Vanilla Bitters, Smoked Rosemary. Adapted by Abe Konneh, Fall 2022

Local / smooth / refined. J Henry Straight Bourbon Whiskey, Demerara, Orange & Cherry Bark Vanilla Bitters, Orange Oil. Adapted by The Merchant Team, 2010

orange wine

orange wine

orange wine

Non-Alcoholic

Non-Alcoholic

Non-Alcoholic. Ask your server for our current selection

Non-Alcoholic

Bar Snacks & Starters Sandwiches #Patiopitchers (15% Off)

choice of any snack, starter, and any entree, and a bottle of wine to share

all burgers including the Merchant Burger and the Oklahoma Onion Burger

wild-caught Lake Superior whitefish from Bodin Fisheries, Bayfield, WI, classic coleslaw, cornichon tartar sauce, rye bread, butter, warm potato salad with mustard vinaigrette

House DJs at 10:37pm, dancing, 20% off classic cocktails, and $4 house shots

Sunday Industry gets 25% off food and drink (industry only)

citrus oil, marcona almonds, fried rosemary

Buttermilk-battered and fried. Served with ranch and hot honey

lightly poached and marinated shrimp, shaved red onion, cucumber, cilantro, served with saltine crackers

pickled ramps, hazelnut romesco, ramp butter, fresh radish, origins bread, served with frisee salad

green goddess dressing, fried capers, shaved market vegetables

crème fraîche, pickled shallot, citrus gel, hazelnuts, tarragon

underground meats green chorizo, corn cakes, sweet corn soubise, green mojo, pickled jalapeno, charred scallion

orzo, zucchini, yellow squash, pickled ramps, sofrito

frisée, bacon lardon, herb aioli, brioche croutons

grilled hanger steak*, french onion butter, red wine reduction, fries {add $5}

dark cherry-chocolate ice cream, luxardo cherry, flake salt

passionfruit curd, strawberry, coconut creme & toasted coconut

pecans, dried currants, cinnamon, nutmeg, cardamom & orange blossom cream cheese frosting

crisp, floral, tropical

fruit-forward, slight oak, velvety

At the bar only!