HATCOFFEE

The restaurant features special hot dogs and sustainable coffee made by bicycle power generation. In addition to standard lattes such as café latte, café mocha, caramel latte, and cocoa, customers can also enjoy latte art made with milk tea. Sweets that go well with lattes, such as green tea pudding, are also popular. There are about three types of lunch menu items. The quantity is geared toward women and offers standard café rice dishes.

Opened in June 2019. Drawing on his experience at Harajuku's Cafe REISSUE, he has developed a variety of activities centered on latte art in response to visitors' requests. Various events are planned in the space shared with the apparel factory, making it a place for new community building.

Matsuno's latte art has attracted worldwide attention and has been featured in numerous national and international media outlets, and he has performed internationally in various locations. In addition to media and event appearances, he has provided his work for drama programs, advertisements, and promotional videos. He was the first champion of the King of Animated Latte Art Championship.