Ittōbai Yakiniku Gen Asakusa Honten

We have beautifully arranged 12 types of meat, unique to our whole cow purchase yakiniku restaurant! You can indulge in the finest quality meat. *3 pieces of each of the 12 types, total of 36 pieces of meat *Same-day reservations are not accepted (reservations are accepted until the day before)

This is the true essence of purchasing a whole cow! A proud assortment of 9 types featuring our specialty Matsusaka beef, Black Hair Wagyu, and carefully selected fresh tongue. A dish where you can savor the essence of the whole cow in one! *Available for orders starting from two servings.

This is the true essence of purchasing a whole cow! A proud assortment of 6 types featuring our specialty Matsusaka beef, Kuroge Wagyu, and carefully selected fresh tongue. A dish where you can savor the essence of the whole cow in one! *Available for orders from 2 servings.

A5 grade Matsusaka beef kalbi. It is soft and juicy, allowing you to enjoy the sweetness and umami of the fat, making it the highest quality kalbi meat.

The rare cut 'Chukotsu' found between the bones, prepared with exquisite Matsusaka beef. It features rich umami and juicy meat texture, making it an irresistible dish for barbecue lovers.

High-quality kalbi selected from A5 rank Matsusaka beef. It features beautiful marbling and offers a luxurious experience with a melt-in-your-mouth texture and rich umami flavor.

Carefully selected cuts of Matsusaka beef that excel in fat quality and meat tenderness. This special kalbi offers a melt-in-your-mouth texture and deep umami flavor.

It is generously topped with two types of green onions: green and white. The table includes instructions for the 'recommended delicious grilling method,' so please refer to that when enjoying your meal.

The carefully crafted spicy miso sauce enhances the flavor of the tongue even further. Please give it a try.

Uses carefully selected fresh beef tongue of the highest quality. It is soft and juicy, making it an exquisite dish with an excellent balance of flavor and texture.

A rare cut that can only be obtained from a few percent of a single cow. This is an exquisite raw tongue that adds a special touch to your moments.

We have arranged three different types of raw tongue on one plate, each with a unique texture and flavor. Enjoy a luxurious tongue experience by comparing the differences between each cut!

The aroma and acidity of lemon enhance the umami of the beef tongue, making it a dish that can be enjoyed with a refreshing aftertaste.

A dish combined with a refreshing yuzu sauce. The flavor of yuzu enhances the umami of the tongue, characterized by a clean aftertaste.

A dish that combines refreshing acidity and aroma of lime sauce. The crispness of lime enhances the flavor of the tongue, leaving a refreshing aftertaste.

Karubi cut featuring premium A5 grade beef that Gen takes pride in. We offer it at a great price anytime◎

A luxurious cut of the loin section of Kuroge Wagyu beef. The rich-flavored cuts are sliced into easy-to-eat sizes, making it a versatile and economical choice for grilled meat and stir-fry dishes.

A high-quality loin selected from the highest rank A5 Kuroge Wagyu. This luxurious item features beautiful marbling, a tender texture, and the exquisite flavor of rich fat that spreads throughout the mouth.

A specially selected ribeye from A5 rank black Wagyu beef. It features finely marbled fat and a sweet quality of fat, allowing you to enjoy its rich umami flavor and tender texture.

A cut of red meat from the diaphragm of a cow. It is low in fat, tender, juicy, and has a rich flavor, making it a popular choice.

Tender and juicy skirt steak marinated in a special spicy miso sauce. This dish features a sharp spiciness and rich miso flavor that whets the appetite.

Thickly cut beef diaphragm meat. It is juicy and packed with flavor, making it a luxurious dish that is incredibly satisfying.

A slice of large sirloin thinly sliced. Tender and rich in flavor, it is perfect for grilled meat and sukiyaki.

Thinly sliced rare cut of misujirōsu. It is tender with just the right amount of marbling, making it an excellent choice.

A sashimi-style dish made from the particularly white and tender part of the cow's third stomach, 'senmai', sliced thinly while fresh. It offers a crunchy texture and a mild flavor that can be enjoyed.

Carefully prepared with high-quality black Wagyu beef using low-temperature cooking, finished in a yukke style. This luxurious dish offers a melting texture and rich umami that fills your mouth. Enjoy it with peace of mind and safety.

Fragrant with yuzu pepper! The unique crunchy texture of Mino, along with its chewy resilience, is addictive.

A dish where fresh lean roast is quickly seared to lock in the umami. A luxurious dish that offers a soft and light flavor.

Meat sushi made with tender, fatty Matsusaka beef. Enjoy the exquisite flavor that melts in your mouth.

Nigiri sushi made with lean black Wagyu beef that has a concentrated umami flavor and is low in fat. Enjoy a light yet deep taste.

Nigiri sushi topped with juicy and tender sirloin. Enjoy the melting umami flavor.

Nigiri sushi made with the rare cut Misuji. It features a soft, melt-in-your-mouth texture and rich umami flavor.

A thick-cut steak made from tender and juicy beef skirt meat. It has low fat and concentrated flavor, making it a satisfying dish.

A steak made from fresh beef tongue cut thick. This luxurious dish is grilled to perfection, highlighting its unique texture and umami flavor, resulting in a juicy experience.

A steak made from the highest grade A5 Kuroge Wagyu rump meat. The balance of moderate fat and tender red meat is exquisite, allowing you to enjoy its rich umami flavor.

Using the rare cut 'Chin-chin' from A5 grade Kuroge Wagyu. This luxurious steak offers a tenderness close to Chateaubriand and a rich umami that spreads throughout the mouth.

A5 rank Matsusaka beef steak using the rare Kainomi cut. The balance of rich red meat flavor and moderate fat is exquisite, offering a tender and juicy taste experience.

A steak made from the highest grade A5 Kuroge Wagyu filet. It has low fat and an extremely tender texture, with a refined umami that spreads in the mouth.

Chateaubriand of A5 rank, particularly rare among Kuroge Wagyu. It features exquisite tenderness and delicate umami, offering a luxurious taste that melts in your mouth.

A addictive dish featuring fresh raw tongue topped with fragrant garlic.

A stamina-packed harami with a fragrant garlic aroma that stimulates the appetite.

The aroma of garlic enhances the flavor! A stamina-packed hormone.

A dish of juicy chicken thighs finished with a fragrant garlic flavor.

Fresh tongue with a refreshing spiciness accentuated by green chili peppers.

Juicy harami with the intense spiciness of green chili peppers that stimulates the appetite.

Deliciously spicy hormone with a refreshing heat from green chili peppers that becomes addictive.

Juicy chicken thigh finished with the spiciness of green chili peppers.

High-quality lean meat selected from A5 grade Black Wagyu. It has a low fat content, allowing the natural flavor of the meat to be concentrated, providing a refined and deep taste experience.

Carefully selected A5 grade Black Wagyu special lean meat. While low in fat, it is concentrated with rich umami, offering a deep flavor that can be enjoyed.

High-quality Mino (the first stomach of a cow) from Australia. It features a crunchy texture and rich flavor, making it a perfect dish for grilled meat.

The 'Shimacho', which corresponds to the large intestine of the cow, is characterized by its firm fat and rich flavor. With a plump texture and juicy taste, it is an essential and popular cut for grilled meat.

This is the small intestine part of the cow, rich in fat, and the sweetness and umami spread as you chew. Its plump texture is addictive, making it a popular cut among offal lovers.

Uses fresh domestic beef liver. It is characterized by a melting texture and rich umami flavor, and is a popular offal cut that is also rich in iron and nutrients.

Fresh domestic beef heart, known as 'Hatsu'. It has a mild flavor with a crunchy texture, making it a recommended dish for those new to offal.

A popular selection of three types of hormone with a delightful chewy texture and rich flavor that is irresistible. Enjoy the differences between each cut, and it pairs perfectly with beer!

The 'crunchy' part, which corresponds to the pork throat cartilage, has a unique texture that is appealing, as the name suggests. It has no strong flavor and can be enjoyed deliciously whether grilled with salt or with sauce.

The part corresponding to the pig's stomach, known as 'guts'. It has a mild flavor and is characterized by a crunchy texture and light taste. It can be enjoyed deliciously grilled with salt or sauce.

・Kimchi…605 yen・Oikimchi (Cucumber Kimchi)…605 yen・Kaktugi (Cubed Radish Kimchi)…605 yen・Assorted Kimchi…1,100 yen・Bean Sprout Namul…440 yen・Komatsuna (Japanese Mustard Spinach) Namul…550 yen・Fern Namul…550 yen・Sennamul (Seasoned Greens) Namul…550 yen・Mixed Namul…605 yen・Assorted Namul…990 yen

・Chanja…605 yen ・Korean seaweed…220 yen ・Pork trotters…825 yen ・Beef tongue stew…550 yen ・Whole cucumber…385 yen ・Tomato slices…385 yen

・Red Choregi Salad…880 yen・White Choregi Salad…880 yen・Steamed Chicken Kochu Mayo Salad…880 yen

・Assorted wrapped vegetables…1,210 yen・Perilla leaves…660 yen・Sanchu (Korean lettuce)…770 yen・Green onions, white shredded onions…385 yen・Garlic slices…385 yen・Korean green chili peppers…385 yen・Assorted grilled vegetables…1,100 yen・Domestic garlic baked in foil…770 yen

・Japchae with assorted ingredients…990 yen・Tteokbokki…990 yen・Chive Pancake…990 yen・Kimchi and Cheese Pancake…1,100 yen・Seafood Pancake…1,100 yen・Sundubu Jjigae…1,100 yen

A luxurious seafood platter featuring 1 squid, 2 shrimp, and 2 scallops.

・Yonezawa Pork Prime Kalbi…990 yen・Pork Toro Salt Grilled…660 yen・Chicken Thigh Meat…660 yen・Sausage…660 yen・Samgyeopsal Set…1,980 yen

・Cold noodles (thin/thick)…1,210 yen each・Half cold noodles (thin/thick)…825 yen each・Refreshing plum cold noodles…1,320 yen・Half refreshing plum cold noodles…880 yen・Spicy dipping noodles…1,210 yen

Known for being delicious even when cold, 'Hae-nuki' is a brand of rice that Yamagata Prefecture takes pride in. It is characterized by its good grain separation and fluffy texture when cooked.

・Bibimbap…990 yen・Stone-cooked bibimbap…1,100 yen・Rice…Small 330 yen / Medium 385 yen / Large 440 yen

・Wakame Soup…400 yen・Egg Soup…450 yen・Kalbi Soup…600 yen・Yukgaejang Soup…650 yen・Teguk Soup…650 yen・Gomtang Soup…700 yen

We are currently offering a lottery service for children! Prizes range from snacks to toys! We also have a menu for children's lunches and children's tableware available. Please enjoy a fun family time at our store. *This service is available only in the evening. For details, please contact our staff.

※The photo is for illustration purposes only. Please note that it may differ from the actual product due to purchasing conditions and other factors.