What is Ehime?: Ehime sits along the Seto Inland Sea, where gentle waters and sunlit orchards shape a laid-back dining rhythm. Menus frequently feature sea bream, with taimeshi appearing in two well-known styles: rice cooked together with the fish, or sashimi layered over hot rice with a savory sauce. Casual counters and port-town markets serve local comforts such as jakoten (fried fish cakes), while citrus like mikan and iyokan brighten broths, marinades, and desserts. In Imabari, charcoal-grilled skewers and other hearty plates speak to an everyday grill culture that pairs naturally with regional sake. As the former Iyo region on key maritime routes, Ehime welcomed travelers to castle towns and hot-spring inns; that movement is often said to have encouraged simple techniques, generous use of small fish, and seasonings lifted by citrus. From seaside izakaya to confectioners working with peel and juice, the prefecture offers a relaxed, ingredient-first experience that echoes the calm of Setouchi.
What is Yakitori?: Yakitori highlights skewered chicken grilled over open flame, offering a spectrum of textures and aromas. Menus commonly include juicy thigh, classic negima, tsukune meatballs, crisp skin, heart, and cartilage, each seasoned simply with salt or brushed with a glossy tare. The sizzle of charcoal, a gentle smokiness, and attentive heat control shape the character of every bite. Many places add balance with vegetable skewers such as shishito, scallion, and mushrooms, while condiments like citrus, sansho, or yuzu kosho brighten the finish. The experience often centers on the counter, where guests watch skewers turned in steady rhythm and enjoy pieces as they are ready. Selections may conclude with comforting items like chicken broth or oyakodon. Whether stopping in for a few skewers or settling into a paced progression, yakitori presents a focused, fireside way to explore the nuances of the bird and the craft of live-fire cooking.
Popular at Ehime




